Use three colors on the web: metallic seaweed, white, and black.
The first-order visual identity of NOAA utilizes brightly-colored graphic artwork and iconography. An alternative approach might visually distinguish ocean exploration from other NOAA properties.
Metallic seaweed is the primary color for typographic and interface elements with secondary color black to be used sparingly for interactions–like highlighting and hovering, for instance.
This muted color scheme enhances photography of explorers and underwater landscapes by evoking the murky greenish-blues of the deep ocean.
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